Making changes to your product page might increase or decrease your conversion rate. The only way to know is to split test the changes with enough data (usually around 10,000 visitors for each test). Otherwise, you are gambling and unable to analyse the true impact of the changes on your conversion rate.
Different groups of customers react differently to the same changes. For example, adding a countdown timer might make more people buy one product, but it might make fewer people buy other products. The only way to find out is by split testing the changes with enough data.
Yes.
1. Option: you study consumer psychology for several years and apply the knowledge yourself using existing split testing tools like VWO.
2 Option: you hire a CRO agency and pay between $5k to $15k per month.
No, definitely not! Your product pages will always have the same link - even during a split test. Konvera automatically switches between the product page versions during a split test. Neither your online store visitors nor Facebook will notice!
So far, Konvera can only be integrated with Shopify. However, we are working on more integrations.